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Creators

YouTube Just Rewrote the Rules on Brand Deals: How Creators Cash In

For most of YouTube’s history, a brand sponsorship was a one-shot deal. You filmed the segment, baked it into the video forever, got paid once,...

World Cup 2026 on YouTube: What’s Coming and How Creators Can Cash In

Every few years, a single event reshapes what gets watched online. In 2026, that event is the FIFA World Cup — and YouTube has made...